Why East Africa?

East Africa is one of the fastest-growing regions in the world and continues to attract increasing interest from investors, businesses, and development institutions.

Across our core markets — Kenya, Malawi, Rwanda, Tanzania, Uganda, and Zambia — economic growth has consistently outpaced global averages. In recent years several of these countries have ranked among Africa’s fastest-growing economies, supported by expanding populations, rising urbanisation, and growing regional trade.

Together these markets represent a population of approximately 250 million people and a combined economy approaching $320 billion, yet average GDP per capita remains relatively low at around $1,250. This combination of strong growth, expanding demand, and relatively underdeveloped markets continues to create significant opportunities for businesses and investors.

The region also offers powerful demographic advantages. With a median age of roughly 18–19 years, East Africa has one of the youngest populations in the world. As populations grow and economies develop, demand continues to increase across essential sectors such as food production, water infrastructure, energy, natural resources, real estate, and logistics.

Many of these sectors fall within what investors often refer to as “investment staples” — industries where demand is persistent and where investment is supported by tangible assets and long-term economic fundamentals.

From an investment perspective, East Africa can also offer important portfolio diversification benefits. Economic growth in the region is often driven by structural development, natural resources, and export-oriented industries, which means economic cycles can differ from those in developed markets. For investors seeking exposure to growth markets and real-asset opportunities, this can provide an additional layer of resilience and diversification.

Together, these factors create a compelling environment for businesses and investors seeking long-term opportunities in one of the world’s most dynamic growth regions.