Our Proven Process for Raising Capital
At East African Solutions, the most commonly requested service is fundraising support — whether for startups, expansion plans, market entry, or M&A. When clients commit to working with us through our structured four-phase approach, we have achieved a 100% success rate to date in securing the funds they need.
This success isn’t an accident — it’s the result of a disciplined, collaborative method we’ve refined over years of working in the region. Most of our clients retain us for the full process because it maximises their likelihood of success and ensures investor confidence from the outset.
PHASE 1: FEASIBILITY STUDY – Establishing Viability
Before anyone puts any real money in, they want to know: Is this opportunity real?
We begin with an in-depth feasibility assessment that goes beyond surface-level assumptions. Whether you’re launching a new business, entering a new market, or exploring an acquisition, we evaluate:
Market potential and competitive landscape
Product–market fit and positioning
Historical and current performance metrics
Potential revenue streams and cost structures
Regulatory considerations and operational risks
You’ll receive a clear, data-driven recommendation that identifies whether the opportunity is fundable — and what’s needed to make it so.
PHASE 2: FUNDRAISING DOCUMENTATION – Telling a Compelling, Credible Story
Once we validate the opportunity, we begin crafting the documents and financials that will be the backbone of your fundraising efforts.
Working closely with your internal team and industry-specific technical experts, we develop:
Business Plan: Investor-ready, detailed, and tailored to the opportunity
Financial Model: Including unit economics, projected P&L, futuristic cash flow, tax planning, IRR/MOIC, investor return structures, and exit value calculations
Pitch Deck: Designed to communicate both the credibility of your venture and its investability, while resonating with your target investors
This phase is not just about producing documents — it’s about shaping your narrative, aligning numbers with strategy, and building confidence with every page.
PHASE 3: INVESTOR ENGAGEMENT – Strategic Introductions and Negotiation
With your investment case ready, we move into active investor engagement. We:
Define the most appropriate funding route (bank loan, HNWI, PE/VC, grant, crowdfunding, DFI, corporate JV, etc.)
Map key stakeholder categories and build a curated lead list
Leverage our regional and global networks to secure introductions
Coordinate and support meetings, presentations, and pitch sessions
Assist with negotiation, investor due diligence, and term sheet development through to financial close
This is where strategy meets influence. Our role is not only to open doors — but to help you walk through them confidently, with expert guidance at each step.
PHASE 4: REVIEW & ADAPT – Optimising for Results
If something isn’t landing — whether it’s the messaging, the investor fit, or the model structure — we don’t abandon ship. We:
Analyse investor feedback
Identify what’s missing or misaligned
Reposition or refine your materials
Re-engage with a more precise approach
This step-by-step approach ensures we remain agile — and keeps your chances of success high.
Why This Process Works
· It builds trust with investors through rigour and clarity
· It reduces wasted time on the wrong targets or misaligned documents
· It positions you to raise the right money, from the right people, on the right terms
· It makes execution easier post-raise because the foundations are solid
Ready to Get Started?
Most of our successful clients retain us across all four phases through a structured engagement. This ensures alignment, speed, and continuity — three things investors value deeply.
If you're serious about raising capital, this is the process we recommend — and the one that delivers results.
“You do not rise to the level of your goals. You fall to the level of your systems.”