EASily180 — Structured Market Entry Programme (180 Days)

Expanding into East Africa requires more than insight — it requires structure, planning, and the ability to navigate complex commercial environments.

EASily180 is a structured 180-day programme designed to support businesses from initial concept or validated opportunity to a clearly structured and commercially viable presence in East Africa.

Built on a proven framework of 8 phases and 18 steps, the programme supports companies through strategy, structuring, planning, and implementation support in an advisory capacity — ensuring that by the end of the process, the business is positioned for sustainable growth and long-term success.

What This Programme Delivers

EASily180 supports clients from market entry planning through to operational readiness, including:

• Market validation and entry strategy
• Business model localisation and optimisation
• Financial modelling and funding strategy development
• Identification of partners to support legal, regulatory, and compliance setup
• Assessment of potential partners, suppliers, and stakeholders
• Operational planning and implementation support in an advisory capacity

Outcome:
A ready-to-launch, commercially viable business in East Africa within 180 days, structured for long-term growth and scalability.

Who This Is For

EASily180 is designed for organisations that are committed to executing a structured market entry, rather than simply exploring one.

Typically, our clients:

• Are international businesses expanding into or within East Africa

• Have a proven business model and/ or well-defined opportunity

• Have the capacity to commit meaningful capital or resources (typically $250,000+)

• Are prepared to take a structured, execution-focused approach

• Are seeking to build a long-term, commercially viable presence in the region

This programme is not designed for exploratory or early-stage concepts without a defined commercial objective.

How We Work

EASily180 is delivered as a hybrid engagement, combining:

• Strategic advisory

• Implementation support in an advisory capacity

• Ongoing collaboration with client teams

We work alongside clients and local partners to provide advisory support throughout implementation, ensuring that strategy is translated into practical, real-world outcomes.

Where This Fits

While many clients engage initially through feasibility studies or investment readiness work, EASily180 provides a structured pathway from concept through to implementation readiness.

It is best suited to organisations that are ready to move decisively and commit to a structured market entry process.

Why EASily180

Speed with Structure
Enter the market within a defined timeframe without compromising on rigour.

Implementation Support - Not Just Strategy
We support implementation alongside client teams in an advisory capacity.

Reduced Risk
Avoid common pitfalls across regulation, partnerships, and operations through structured planning and collaboration with local partners.

Commercially Grounded
Every step is designed to support viable, investment-ready outcomes.

Where We Operate

Kenya, Malawi, Rwanda, Tanzania, Uganda, and Zambia.

Next Step

If you are planning to enter East Africa and want a structured, execution-focused approach, we would be happy to assess whether EASily180 is the right fit.

Apply to Work With Us

Due to the hands-on nature of this programme, we work with a limited number of clients at any one time.

Get in touch to start the conversation.