180°
Launch a successful business in East Africa within 180 days.*
180° or 180 degrees depicts a half-circle, but is also a term used in English slang to “make a complete change from one extreme to another.“
In the context of East African Solutions and our 180° product offering, it refers to going from an idea to a business fully launched and primed for success in East Africa within 180 days.
Here our services are more like that of an architect, excpet for a business instead of a building; working with you hand-in-hand to design and build your business and its processes in order to reduce on time and costs and also to maximise your chances of success.
It also depicts a change from the norm where a multinational business may often assign or hire an employee with little or no knowledge of the country they are entering, few or even no useful contacts to assist them and ask them to set-up a successful business employing skills that are typically outside their everyday skillset and experience and put them in this new country asking them to do everything from scratch with the expectation that they will launch a business that is going to be successful in a new market!
*Businesses must be fully funded, fully cooperative and fully committed to launch (or ground breaking depending on industry) within 180 days.
*Product available in Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia.
*180 days not inclusive of external tasks such as geological or hydrological surveys, geological or hydrological surveys, architectural drawings etc. or any specific technical tasks outside the scope of buliding of the actual business from a business design, operational design, management, execution and compliance of the business.
After thinking about it, would it make good business sense to do this if there were a viable alternative available? Almost certainly not.
In many cases, it may even take this person 180 days to even acquire enough information and contacts to properly start this process and in all this time, your company would have paid relocation costs, housing costs, bought or rented a car at significant cost and paid an expat salary to achieve very little.
Often, the person who is sent on this near impossible mission decides they can’t handle the task and/ or don’t like where they’ve been located and ends up quitting, meaning you’ve possibly lost an employee that was adding significant value in other areas of your business and your company has to start the process all over from scratch and spend all that time and money doing everything over again.
As a general rule-of-thumb, an employee leaving typically costs around nine months of their salary and this isn’t even where a costly company sponsored relocation is involved.
With our 180° product, to avoid making the mistakes that many multinationals make, we guide you through this process, saving you time and money, minimise on potentially costly errors and maximise your chances of success.
While we are not necessarily advocating for deploying an expatriate country manager until lanch or groundbreaking commences, but we are advocating for this delay until substantial preliminary work has been made to best align the company’s operational strategy to the market and until enough has been done in this regard for an expatriate country manager to relocate once they are finally to be presented with tasks that are aligned with their core skillset.
18 Steps to Success
We get your businesses launched in East Africa within 180 days in East Africa, providing ongoing support and collaborative assistance on 18 Steps to Success.