https://eastafricansolutions.com/home daily 1.0 2026-07-28 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/46f8d457-4caf-4ebd-86d4-be10fcd66fe1/Maasai+Mara.png East African Solutions Kenya https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/56a0681c-444e-4761-aeaf-2a7dc3a7417f/Lake+Malawi.png East African Solutions Malawi https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/3426ef41-a087-439e-84f7-334595620612/Rwanda+Gorilla.png East African Solutions Rwanda https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/8494af5a-4b22-4b94-bbe2-6befcf68a61f/Kilimanjaro.png East African Solutions Tanzania https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/0b9edd88-454d-4067-bb40-d025df28e36d/Nile+Uganda.png East African Solutions Uganda https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/e56b78e9-b82a-45b9-b9c2-ace6b3286fcd/Vic+Falls+PG+Homepage.jpg East African Solutions Zambia https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/032054f5-0573-4d19-bde7-2125e72a3d25/eas-when-to-engage.png East African Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/0bbb895f-4754-40ff-a758-d5bb01f30d04/EAS+homepage+how+it+works+Aug+26.png East African Solutions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://eastafricansolutions.com/meet-the-team daily 0.75 2026-08-07 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/da40585a-c629-48fb-9ca7-f832b4437d4e/Ray+Willbern Meet the Team - RAY WILLBERN MANAGING DIRECTOR Ray Willbern is the Founder and Managing Director of East African Solutions and the creator of the East African Solutions Framework, a proprietary approach developed through more than 15 years of working with organisations and studying commercial systems across Sub-Saharan Africa. Ray works alongside entrepreneurs, investors and management teams facing consequential opportunities, challenges and strategic decisions. He evaluates the businesses, assets and wider environments involved to identify what can create or constrain value, establish what deserves priority and determine the practical route forward. His experience spans organisational development, commercial strategy, corporate finance, investment readiness and strategic advisory. Since first working in the region in 2010, he has supported businesses, project sponsors, investors and public-sector organisations evaluating opportunities, preparing for investment, entering and expanding within markets and strengthening existing operations. Ray’s perspective has been shaped by work across disciplines that are often considered separately. His early experience in organisational development examined how leadership, capability and culture influence performance. He subsequently spent nearly a decade leading a Zambian business and investment information platform, developing a broad understanding of how businesses, investors, governments and markets interact. His later advisory work brought these organisational, commercial, financial and institutional perspectives together. This experience informed the development of the East African Solutions Framework, which combines Investment Staples, Influence Mapping and Creating Enduring Enterprise Value to examine how interconnected conditions and influences shape strategic outcomes. Ray holds a Bachelor’s degree in Management Studies from the University of Nottingham. His continuing professional development includes Corporate Finance at IESE Business School, The Economic Challenges of Global Poverty at the Massachusetts Institute of Technology and Unlocking Investment in Emerging Markets and Developing Economies through the World Bank. Having lived and worked extensively across Sub-Saharan Africa, Ray combines international experience with a detailed understanding of the region’s commercial, cultural and institutional environments. He communicates in English, German, Spanish, French, Swahili and Nyanja. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1a12bbbe-be2c-4b62-bdf0-01260ec661a7/Ivan+Ochieng+Rwanda.png Meet the Team - IVAN OCHIENG RWANDA COUNTRY DIRECTOR Ivan Ochieng serves as Rwanda Country Director for East African Solutions and has been based in Rwanda since 2019. He represents the firm locally, supporting business development, client relationships and country-level engagement. Where appropriate, he also contributes his understanding of Rwanda’s commercial, financial and institutional environment to relevant assignments. Alongside his role at East African Solutions, Ivan is Group CEO of Limitless Africa Investments, a Kigali-based group involved in developing businesses, facilitating investment and supporting commercial ventures. His leadership across different business activities provides him with a practical understanding of how value is created, constrained and strengthened across a portfolio of enterprises. Ivan’s entrepreneurial experience includes co-founding Green Pencils, a Kenyan manufacturer that produces environmentally responsible stationery from recycled materials. His previous leadership positions have also included Chairman of the SME Caucus of the Kenya Association of Manufacturers and Board Member of the Kenya Chapter of the United Nations Global Compact, contributing to private-sector discussions concerning enterprise development, sustainability and responsible business practices. His commercial experience is supported by a background in accounting, tax and audit advisory, giving him a strong grounding in financial governance, regulatory compliance and business operations. Ivan holds a degree in Accounting and Auditing together with a Postgraduate Diploma in Sustainability and Responsible Leadership. https://eastafricansolutions.com/east-africa-economic-terrains daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621004853734-9OHJCB9E2O77DU29Q9YW/Nairobi.png East Africa's Economic Terrains https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621004897831-0FVOIJUH73NO7GHLP8M4/Blantyre.png East Africa's Economic Terrains https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621004946032-0Q0IO2L9ZBVZ7F9TE1N6/Kigali.jpg East Africa's Economic Terrains https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621004999218-LDPX2OQMSEZT79J1CEA3/Dar+es+Salaam.png East Africa's Economic Terrains https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621005044055-OV79WWTOOVCSQU7DJGNG/Kampala.png East Africa's Economic Terrains https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/1621005334226-KOMSC51H9PFH4LSZAMIA/Lusaka.png East Africa's Economic Terrains https://eastafricansolutions.com/why-east-africa daily 0.75 2026-08-22 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/7c37a807-972e-4096-a801-39a11fb552fe/Nairobi.png Why East Africa? Kenya https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/3535d67c-f7eb-439c-acf4-9ec3e9c908e9/Blantyre.png Why East Africa? Malawi https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/6aefa4f6-d49e-4942-994b-2f9beca0efd9/Kigali.jpg Why East Africa? Rwanda https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/5b2e6dda-14bc-4e05-a2da-2d4b2aa46243/Dar+es+Salaam.png Why East Africa? Tanzania https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/7dbf26d7-fb8e-44bc-9bc3-9d159e81b40e/Kampala.png Why East Africa? Uganda https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/37b7ca01-dd25-4516-97b2-7ecbdec15f34/Lusaka.png Why East Africa? Zambia https://eastafricansolutions.com/anti-corruption daily 0.75 2021-05-17 https://eastafricansolutions.com/anti-modern-slavery daily 0.75 2021-05-17 https://eastafricansolutions.com/privacy daily 0.75 2025-09-10 https://eastafricansolutions.com/contact daily 0.75 2026-08-07 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/d1adaecc-5bab-4fe7-9945-2c3b7f2e9e7b/Cornhill+%282%29.png Contact - Make it stand out UNITED KINGDOM International House, 36-38 Cornhill, City of London, London, EC3V 3NG, UNITED KINGDOM Located in the heart of the City of London, a global financial and business hub, our office is positioned within one of the world’s leading centres for international business, finance, and investment activity. The UK is a significant source of investment into East Africa, reflecting strong commercial ties between the regions. CONTACT info@eastafricansolutions.com https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/b52aff47-20a8-42e7-b1a6-22c69e40ba18/Kigali+Night.jpeg Contact - Make it stand out RWANDA Iwacu, Tetero, Muhima, Nyarugenge, Umujyi wa Kigali, Rwanda Our regional presence in Kigali supports our work with clients across East Africa, providing local insight and on-the-ground perspective to inform advisory engagements. CONTACT info@eastafricansolutions.com https://eastafricansolutions.com/projects daily 0.75 2026-08-07 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/6a9c4f5f-3b20-4ed3-979a-263b4adbeb09/EAS+Project+Map+23-08-26.png Projects https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/95392699-e1e3-4327-a61d-ecebb469c379/EAS-Projects-August-2026-Revised.png Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://eastafricansolutions.com/insights daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/2d89f68c-d2bf-4766-83b7-9abd6613fc4f/UK+Kenya+Trade.jpg News & insights - Make it stand out (L-R) Dr. Joseph Warui - Kenya’s Deputy High Commissioner to the UK; Leigh Stubblefield - UK’s Deputy High Commissioner and Development Director to Kenya; Abubakar Hassan Abubakar - Kenya’s Principal Secretary at the State Department for Investment Promotion at the inaugural UK-Kenya Trade Mission at the Weston Hotel in Nairobi, Kenya. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/528da72e-3f79-4515-b13b-ee4fdc601c73/Ochieng+Popat.jpg News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/c70ecdfb-6fc3-49c5-8b06-9d672fb558a7/City+of+London.png News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/535216f5-2584-453a-b26a-edcbcdbb2128/Ivan+Ochieng+image.jpeg News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/08d73faa-7e93-4207-b821-f6f46ec6b746/International+Banker.png News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/878405e8-fb3f-41fc-963a-b25bf4529bdf/IMG_0722.JPG News & insights - Make it stand out David Smith, Chairman of the British African Business Alliance, receiving the CorporateLiveWire Best Management Consulting Firm of the Year - Africa 2022 on behalf of East African Solutions. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/dd435f54-1276-450b-ac86-6095bd0a4a1b/New+Times+Rwanda.png News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/71a1846d-119e-4383-8b5a-e7abc24ecb92/Rwanda+Flag.png News & insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://eastafricansolutions.com/products/easily180 daily 0.75 2026-07-22 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/46e5a6d5-22d5-41ee-90cd-4488f92e6789/EASily180+2026.png https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/a84930f4-d6dd-4b0d-9089-44288406befe/EASily+180+9+Strategic+Actions+Landscapepng.png https://eastafricansolutions.com/mission-vision-values-usp daily 0.75 2026-08-06 https://eastafricansolutions.com/general-legal daily 0.75 2025-06-23 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/5ccd1005-1f3f-486c-b536-c7fd7040d45d/Ts+and+Cs.png General Legal https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/2837d5e6-e4f7-4f94-bdeb-6142ec7f51f9/Copyright.png General Legal https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/556d0740-8823-4d5d-95be-5a7ddec3e445/Photography.png General Legal https://eastafricansolutions.com/how-we-work daily 0.75 2026-08-18 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/b5446db6-c7c2-49de-a897-2654281c3f49/How+We+Work.png https://eastafricansolutions.com/consulting-framework daily 0.75 2026-08-24 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/491451dd-b06e-4863-a330-4bae69450e29/Investment+Staples.png Our Framework Investment Staples https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/9576594c-07b9-482c-b25a-f201a1c060be/Influence+Mapping.png Our Framework Influence Mapping https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/ca1d1c4c-70e3-4cec-97c0-e37295590be5/Enduring+Value.png Our Framework Creating Enduring Enterprise Value https://eastafricansolutions.com/consulting-framework/influence-mapping monthly 0.5 2026-08-24 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/b25fd7d9-1eb5-42f5-820b-e8afabbb9c9a/Terrain+of+Influence+final.png Our Framework - INFLUENCE MAPPING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/c28f664f-420f-4a80-bd7c-7629c249197d/Define+EAS.png Our Framework - INFLUENCE MAPPING - Define the question before assuming the solution. Influence Mapping defines the decision, challenge or opportunity being examined, the outcome sought and the scope of the analysis. This prevents an assumed solution from narrowing the enquiry prematurely, aligns those involved around a common objective and establishes what must be understood before possible courses of action can be evaluated. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/f5453225-34ec-49ea-a224-5b1fe0dea083/Survey+EAS.png Our Framework - INFLUENCE MAPPING - Survey the wider terrain before deciding what matters most. Once the strategic question has been defined, Influence Mapping surveys the organisations, individuals, systems, relationships and external forces that could shape the outcome—or be affected by the course of action chosen. This establishes the breadth of the terrain before its interactions and relative influences are interpreted, reducing the risk of overlooking hidden constraints, emerging opportunities or less visible factors capable of materially affecting the decision. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/4b4b65ed-6197-4065-aa47-59658024948b/Interpret+EAS.png Our Framework - INFLUENCE MAPPING - Interpret how influence operates and where it matters most. Having surveyed the terrain, Influence Mapping interprets how its elements interact, where influence is concentrated and how changes within one part may affect outcomes elsewhere. Not every interaction carries equal significance. Interpretation distinguishes what is merely visible from what is genuinely capable of shaping the outcome, revealing constraints, opportunities and where strategic engagement may create the greatest value. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/b65fc42e-8f68-4fb0-a3d5-ada667f7dd02/Determine+EAS.png Our Framework - INFLUENCE MAPPING - Determine the course of action best aligned with the terrain. Insights from the preceding stages provide the basis for comparing realistic options—including whether to proceed, adapt, postpone or not proceed. Each option is considered against the objective being pursued, the resources and capabilities required, its dependencies, the appropriate timing and sequence and the consequences it may create across the wider terrain. This establishes a contextually grounded basis for determining how to proceed. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/8f63c907-fcf3-438d-8e1c-b45ebb0fba8b/Engage+EAS.png Our Framework - INFLUENCE MAPPING - Engage purposefully with those most capable of shaping the outcome. Once a course of action has been determined, Influence Mapping identifies which stakeholders and relationships require engagement, in what sequence and towards what objective. Strategic engagement is more than communication. It concentrates attention and resources on the interactions most likely to advance the selected course while considering how engagement within one part of the terrain may affect others. This converts strategic understanding into coordinated action without attempting to influence every part of the terrain. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/81b0f2a9-0869-4d03-b1f6-6b575726919c/Create+EAS.png Our Framework - INFLUENCE MAPPING - Create long-term value through better-aligned decisions and action. Influence Mapping is not an end in itself. It connects a clearly defined objective and wider understanding of the terrain with an informed course of action and purposeful engagement. By aligning decisions, finite resources and engagement with the influences most capable of shaping the outcome, clients can strengthen resilience, improve performance and create enduring enterprise value. https://eastafricansolutions.com/consulting-framework/creating-enduring-enterprise-value monthly 0.5 2026-08-24 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/4ed79d5b-a830-4bc2-8c80-9789009727a2/Enterprise+Value+Strategic+Consequences.png Our Framework - CREATING ENDURING ENTERPRISE VALUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/9388173d-9b4e-4104-9352-418c5e9d3ff0/EAS+Advance+Value+Creation.png Our Framework - CREATING ENDURING ENTERPRISE VALUE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://eastafricansolutions.com/consulting-framework/investment-staples monthly 0.5 2026-08-24 https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/17b60111-20c7-48b8-9056-077cf03dad30/Investment+Staple+1+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/d5893cf0-6e31-4bc7-ac8c-497570798dc0/Investment+Staple+2+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/89eda040-6056-4f8e-9153-ee4f54cb05b7/Investment+Staple+3+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/547b89c0-016f-445a-b2ba-788973c75dbd/Investment+Staple+4+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/e57a2811-31ed-4007-b4e7-56d1870fa77b/Investment+Staple+5+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/520550cd-9039-4332-9b2c-6ef4a5c1dd3b/Investment+Staples+6+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/b1104644-f025-4a4a-b6fd-2ffd91d795ab/Investment+Staples+7+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/d2f9a28a-df4e-4b67-84c2-39c3851a5ff3/Investment+Staple+8+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609d4b083e5ba41fd6193c71/844ea112-b7b8-4fd7-8fd4-670b8b6f7b24/Investment+Staple+9+Final.png Our Framework - INVESTMENT STAPLES - Make it stand out Whatever it is, the way you tell your story online can make all the difference.